The Story

Introducing Sarah Jean Baker, SARAH JEAN Founder

SARAH JEAN was born from a desire to make applying false eyelashes at home easy and mess-free.

Brisbane local and SARAH JEAN founder, Sarah Jean Baker was applying false eyelashes for an event…with glue on the vanity, sticky fingers and a strip lash only half stuck down, Sarah thought ‘there has to be an easier way’.

From there, the research began. It was evident people often avoided wearing lashes as they couldn’t apply them at home but would wear false eyelashes more if there was an easy way to apply them at home.

Despite not having a background in the beauty industry, Sarah began sourcing, trialing and testing various adhesives and brushes. The idea evolved to put the adhesive into a bottle with a mascara-style brush.

Applying mascara is something most women do just about every day. So the concept is easy and natural. Applying the adhesive to your real lashes means the area you’re attaching the false lashes to is greater – so the application is also MUCH EASIER and they STAY ON LONGER!

Over a year, dozens and dozens of manufacturers were approached – from Australasia to Europe – prototypes made and tested until the perfect bottle and mascara style applicator was developed. Literally, hundreds of lash samples received and tried – with sourcing quality and cruelty-free products being a priority for Sarah.

The SARAH JEAN Collection By Sarah Jean Baker

The SARAH JEAN adhesives are anti-allergenic, latex free and water soluble. The SARAH JEAN lashes are vegan-friendly, cruelty-free, synthetic, lightweight, feathery and oh so natural looking. The tweezer applicator tool, a beauty bag essential, makes applying the lashes even easier.

Lashes are incredibly light and comfortable to wear. With a little practice, you can make messy lash application a thing of the past.

Other Achievements

Sarah has been invited to speak at many events for entrepreneurs and women in business events, she has been featured in many publications and has worked with universities and high school students to discuss innovation and the ins and outs of running a start-up. Sarah was also in Queensland’s top 40 Under 40 Young Entrepreneurs Awards, 2016.

Sarah Jean Baker pictured left at the Young Entrepreneurs Awards, and right with her signature product.

Sarah Jean Baker, Young Entrepreneur Nominee for SARAH JEAN
SARAH JEAN founder Sarah Jean Baker with her signature product