In Lights

SARAH JEAN Press Coverage

SARAH JEAN has received a considerable amount of press coverage since launching in March 2016. Read the articles below for independent press reviews and articles featuring SARAH JEAN founder, Sarah Jean Baker.

If you would like to talk to Sarah, please email with your request or the press kit, which includes press release and high and low images.

Style Magazines Christmas Gift Guide With Sarah Jean

Cream Magazine 3 Piece Kit Review

Cream Magazine reviews Sarah Jean Lashes

WHAT: Sarah Jean 3-Piece Eyelash Kit. DESCRIPTION: A three-piece kit that solves the problem of fussy false eyelash application. Included is an anti-allergenic, latex-free and water-soluble glue (available in clear or black) that’s easy to apply thanks to a built-in mascara-style blush. Using the Sarah Jean tweezer applicator tool, it’s simple to apply false lashes, which are available in a variety of styles, from thick with just a little length, to super-fluttery. THE VERDICT: It looks like a lot of fuss to begin with but believe us, it really is quite simple when using the right tools. While Sarah Jean false lashes look and feel delicate, they’re sturdy and won’t break, so feel free to use your fingertips to help position perfectly. Five stars on the economic front, too, with each pair of lashes able to be worn up to three times. Oh, and there’s no need to wash; simply remove and place back onto the blister tray for future use!

View the original article here.

Fashion Weekly February 2017 Article

Fashion Weekly Featuring SARAH JEAN Feb 2017

Fashion Weekly February 2017 Competition

Fashion Weekly Featuring SARAH JEAN Feb 2017

Esprit Magazine January 2017 Article

Click to read the Editor’s Note section where Espirit editor Andrea Ferrari introduces SARAH JEAN, then the full piece on page 150.

January 2017 Esprit Magazine Intro

January 2017 Esprit Magazine Article

GetIt Magazine featuring SARAH JEAN, December 2016

GetIt Magazine featuring SARAH JEAN

40 UNDER 40: TOP YOUNG ENTREPRENEURS BRISBANE 31-40 including Sarah Baker of SARAH JEAN, Brisbane News Australia 

THE team at Business News Australia has compiled a list of some of Brisbane’s brightest young business minds. In celebration of the 2016 Brisbane Young Entrepreneur Awards, the 40 under 40 list highlights the achievements of the city’s most bold and innovative business founders.

The next generation of leaders have demonstrated tenacity, contributed to economic prosperity and proudly call the Brisbane home. Rounding out the top 40 are founders that are laying the groundwork for growth, with all demonstrating strong potential.


WHEN communications executive Sarah Baker struggled with the age-old plight of applying fake eye lashes for her sister’s hens party, she started searching for a solution.

Finding nothing but YouTube tutorials on the market, she set out to create her own system. SARAH JEAN is the first lash glue that uses a mascara-style brush, along with a curved applicator to make it less fiddly.

“The traditional method is applying glue to the strip, whereas if you apply it to your real lashes as well it means the lashes stay on longer,” Baker says.

“The glue is latex-free, water-soluble and anti-allergenic, so you remove the lashes by gently peeling off and because it’s not an intense formula you don’t tear out any of your real lashes.”

Baker oversees production across four factories in Asia. SARAH JEAN is available online, as well as a number of Malouf Pharmacies. Read the full article HERE.

Sarah Baker of SARAH JEAN a Young Entrepreneur Brisbane News

Ocean Road Magazine, 18 July 2016

Sarah Jean Ocean Road Magazine review

Lash Loves

SARAH JEAN, a Brisbane local, has created a super sexy, natural range of eyelashes. With a range of lashes that are easy to apply you can be very natural or super glamorous depending on your mood. Sarah’s lashes are vegan friendly, cruelty free, synthetic, lightweight, feathery and fabulous. The tweezer applicator tool helps also with applying the lashes and the mascara style glue is also easy to apply.

– Melissa Usher, Fashion & Beauty Editor, Ocean Road Magazine

Cosmetic Surgery & Beauty Magazine, 24 May 2016

Sarah Jean best eyelashes

Editor’s pick

Sarah Jean SJ001 and SJ005, $17 each. We can’t get enough of these blitzing lash styles (also check out the amazing Sarah Jean Lash Applicator tweezers which make applying a breeze).

My Weekly Preview, 6 May 2016

Best eyelashes by Sarah Jean My Weekly Preview

Badassery Magazine June 2016

The Vegan Edition, April 2016, click the image for the full article

Professional Beauty, March 2016, click the image for the full article

My City Life, March 2016, click the image for the full article

SilentEarth Magazine

Sarah Baker of SARAH JEAN eyelashes and eyelash adhesive

SilentEarth Magazine, March 2016

SilentEarth The Magazine is a publication that is solely based on the prevention of animal cruelty. The magazine is available in digital to 30 countries worldwide as a FREE to download publication through ISSUU. Its March, 2016 edition featured a lovely double page spread on SARAH JEAN, and they also did a little promo film on their Facebook page you can watch HERE. Thank you SlientEarth Magazine! 

Best false eyelashes SARAH JEAN